With the Pay Per Lead model, you only incur costs when a potential customer actively inquires about your product or service. This makes it a cost-effective alternative to traditional marketing strategies, where businesses often pay upfront without guaranteed results. The concept of Pay Per Lead is relatively novel in the lead generation landscape, offering a more results-driven approach. Essentially, you are charged only when a lead is generated—meaning when someone genuinely expresses interest in your offering, increasing the chances of conversion. However, this model is not universally applicable across all industries, as some sectors may struggle to define or track qualified leads effectively.