PLATFORM INSIGHTS
Mastering Growth With TikTok Marketing
TikTok started as Musical.ly, a lip-sync app, and grew into a hub for creative content. People can explore trending videos through hashtags without following anyone.
Standard videos run 15 seconds, and creators can join clips for up to 60 seconds. Accounts with over 1,000 followers can post longer videos.
TikTok isn't for every business, but if your audience is young it's a smart investment. Its built-in Video Creation Kit gives you customizable templates and 300+ free music tracks to make ads more captivating.